“Digital marketing aims to promote products and services on one or more digital media such as social media marketing, search engine marketing (Google, bing, yahoo, etc.), youtube, and email marketing.”
But let’s go around the definition and formal approach, digital marketing implies a way of advertising, ie promotion, and sale of services of one brand through online platforms and social networks.
6 segments of digital marketing that you need to know
1. SEO (Search Engine Optimization)
SEO or site optimization means correcting the content to bring the best possible traffic from the imitator to the site. Simply put, text optimization is achieved by adding keywords to your site. In that way, the text, ie the link from the site, is ranked as well as possible on search engine search stations.
2. Content Marketing
Content Marketing is part of a marketing plan related to creating content to promote a brand. To adequately position a brand on the market, it is necessary to create and raise customer awareness by placing content, most often texts, then video clips that will be attractive to the target group.
Each brand can be presented in such a way that it looks unique on the market, with skillfully planned context marketing.
3. SMM (Social Media Marketing)
The most popular way of advertising is through social networks. Social media marketing involves creating a marketing plan on platforms such as Facebook, Instagram, Linkedin, Twitter, or Tiktok. If you take into account how many people have their account on at least one of the popular networks, and then how much time one user spends a day watching new content, every marketing manager will draw attention to how important social media presence is. According to the results of marketing agency research, as many as 48% of users buy products they see on social networks.
4. Email marketing
This type of promotion is about direct contact with the target audience via e-mail. E-mail marketing allows you to connect directly with customers and more easily present your services through the newsletter option, emails with information about special discounts, special offers, and the like.
5. Affiliate marketing
Affiliate marketing is a type of marketing where you get a commission because you promote other people’s products or services on your account on social networks, websites, or vice versa. Affiliate marketing is realized through affiliate programs, for example on Youtube when you notice ads during the video, then a banner of ads on sites or sponsored content on Instagram. This kind of affiliate advertising is a great way for people who want to sell their products or services to get people’s attention, without recording a lot of traffic on their accounts or site.
6. PPC (Pay-per-click)
Pay-per-click marketing is a type of advertising in which payments are made per click. In other words, you pay for advertising, say a sponsored post or a banner, every time someone clicks on it, and you charge for the use of space in the digital world. Although it can act as an expensive form of promotion, marketing managers claim that PPC is effective in the long run. Google ads, Facebook ads, Linkedin specialized messages are just some of the mechanisms for this way of advertising.
Do you need digital marketing?
Digital marketing has become a key part of every business and branding. If you want to keep up with the times you have to adapt to all the changes, and that includes adopting new advertising methods and a marketing plan.